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Siri, Why Hasn’t iTunes Match Launched Yet?

Written by iHospital. Posted in iHospital iV

It seemed as though iTunes Match was getting ready to launch according to prior reports we wrote about before. But Hallowe’en came and went without the new service rolling out and Apple uncharacteristically missed its own deadline.

We’ve been hearing a lot about the mysterious iTunes Match since Apple’s Worldwide Developers Conference in June.  It allows users to store their iTunes libraries for $25.00 per year.  Once registered, it automatically scans your library and matches all songs to the iTunes Store’s massive library of music.  Poor quality songs are upgraded to high-quality 256-kbps AAC files as well – bonus!  Users can listen to their music wherever they are as well as download songs to their iPods, iPhones, iPads or Macs as long as they are connected to the Internet.

Apple said iTunes Match would be available by the end of October during its Let’s Talk iPhone event in October.  Macworld mentioned that they had asked Apple for an official comment regarding the missed deadline but hadn’t heard anything back as of yet.

Some speculate Apple is being very cautious about launching iTunes Match due to issues they’ve had in the past rolling out new services.  They had massive problems with launching MobileMe in 2008 and ended up apologizing to users and extending subscriptions.  Steve Jobs called this launch “not our finest hour”.  Perhaps Apple is making sure iTunes Match will be up to “Steve Job standards” as this will be one of their first launches without him.

iTunes Match requires iTunes 10.5.1 and the current version is 10.5 which was released alongside iCloud’s debut in October.  iPods, iPhones, iPads and Macs running iOS 5 already have a slider for enabling the feature under settings, Music; however, the feature cannot be activated until iTunes Match is launched publicly.

Developers have had access to iTunes Match for awhile now.  We are very interested in hearing how it works.  Are you using the service right now? If not, are you excited to get it?  We want to hear from you!

Don’t forget to come to iHospital for all your iPhone repairs, iPad repairs, iPod repairs and Mac repairs.  No appointment is needed and most repairs can be done same day while you wait.  Remember, all repairs are backed with a one-year warranty.  We look forward to seeing you.

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