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WSN: iHospital Doctors fix Apple products at the iHospital in Shakespeare and Co.

Written by iHospital. Posted in Media Coverage

A new Apple product repair shop has quietly settled into the back of the Shakespeare and Co. Bookstore on 716 Broadway.
iHospital, a repair store not affiliated with the makers of the iPad, opened for business on Sept. 8 and is branding itself as an alternative to the Apple Store.
The store provides a wide range of repair services for iPads, iPhones and Macbooks, from fixing cracked screens to repairing broken headphone jacks. iHospital provides services for Apple product users without the need for an appointment, and most repairs are covered by a one-year warranty.
“I’ve already been here about four or five times,” said Gallatin junior Nina Gruber, who came to the iHospital with her broken iPhone. “[The iHospital doctors] have been really nice. They got the right parts for me and they fixed it — even though when I originally went to the Apple store, they told me that I would need a completely new phone.
“iHospital founder Ross Newman started his Apple repairing business in Tampa, Fla., two and a half years ago and has already opened six stores nationwide. To him, settling into New York was a big step forward.

“Once you’ve made it to New York, it’s like you’ve really made it,” he said. Newman added that he was lucky to be friends with the Shakespeare and Co. owners, who let him have the vacant space at the back of their store to open iHospital.

 

Newman said he hopes that the iHospital will become a go-to destination for students in the NYU community. With the iHospital just a block away from the NYU computer store, Newman said that the two stores compliment each other well.

“The NYU Computer Stores’ services can be extremely limited in terms of software repairs,” he said.

NYU Computer Store associate director Kathy Bear said that there is room for two repair services in the area.

“With Apple’s increasing sales, I think the new repair store will find a good customer base in the area and I hope they do a good job of providing additional assistance when needed,” she said.

iHospital plans to open a second New York location on 68th Street and Lexington Avenue, near Hunter College, later in the year.

A version of this article appeared in the Tuesday, Sept. 27 print edition. Hanqing Chen is a deputy city/state editor. Email her at hchen@nyunews.com.

http://nyunews.com/news/2011/09/27/27hospital/

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