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Posts Tagged ‘Steve Jobs Biography’

Was Apple TV Steve Job’s Last Frontier?

Written by iHospital. Posted in Apple News

There’s a lot of chatter about Apple TV on social networks and the Intranet this morning.  Steve Jobs biographer Walter Issacson suggested that Apple may have been working on an Apple-branded television set.

Why is this such big news you ask?  Well rumors of an Apple television set have been swirling around for years and Apple has always doubted the profitability of entering a market where cable operators control everything.

As we all know Steve Jobs felt the general rules didn’t apply to him and Walter’s biography confirms this for us. Here is a excerpt published by The Washington Post:

He very much wanted to do for television sets what he had done for computers, music players, and phones: make them simple and elegant,” Isaacson wrote.

Isaacson continued: “‘I’d like to create an integrated television set that is completely easy to use,’ he told me. ‘It would be seamlessly synced with all of your devices and with iCloud.’ No longer would users have to fiddle with complex remotes for DVD players and cable channels. ‘It will have the simplest user interface you could imagine. I finally cracked it.

There are varying opinions on the success of an Apple TV model.  Some suggest tough licensing laws and video protections will be a problem for Apple.  Another conflict could be the varying contracts people are in with their current cable subscribers.  Lastly, Apple would need to provide a lot of in-home support to set up boxes, hardware, etc. which they don’t currently offer.

We can’t confirm what exactly Steve meant by the above statement but we’re sure it would give regular longstanding telecommunications companies a run for their money.  He certainly won the hearts of the MP3 player market, the Smartphone market and the Tablet market. Apple currently offers a set-top box that they officially call a “hobby”.  Walter’s biography hints there is much more to come.

What do you think about Apple TV?  Would you pay a premium to use it?

Sources

Washington Post – Job’s Final Plan: An “integrated” Apple TV

MacRumors – Steve Jobs on an Apple Television Set: “I Finally Cracked It”

6 Things You Need to Know about Steve Job’s Special on 60 Minutes

Written by iHospital. Posted in Apple News

Walter Isaacson, authorized biographer of Apple founder Steve Jobs, was on 60 Minutes last night approximately 24 hours before his biography becomes available in book stores around the world. Here’s a rundown of what you need to know just in case you missed it.

The Biography

The biography is made up of over one hundred interviews of Steve’s acquaintances as well as forty interviews of Steve himself. Steve initially requested Walter interview him over seven years ago (which Walter thought was a tad presumptuous). What Walter didn’t know was Steve was just about to undergo surgery for pancreatic cancer.

High Expectations

Walter mentioned that Steve could be quite rude to people – a waitress at a local restaurant, a guy who stayed up coding all night. When asked why he acted this way Steve replied, “I really want to be with people who demand perfection. And this is who I am.”

Influences

Steve’s adoptive father Paul influenced Steve to become quite the perfectionist. When working on a fence during Job’s childhood, Paul said, “You’ve got to make the back of the fence that nobody will see just as good as the front of the fence. Even though nobody will see it, you will know, and that will show you’re dedicated to making something perfect.”

The Bay Area where Steve grew up also influenced him quite drastically. Surprisingly, Steve dropped acid, listened to Dylan music but also had a passion for electronics. He did the night shift at Atari because nobody wanted to be near him – he walked around barefoot and didn’t bathe.

Steve’s simplistic style was inspired during a seven month trip to India. His encounters with Zen Buddhism encouraged the notion that simplicity is the ultimate sophistication.

Rules Don’t Apply to Steve

According to Walter, Steve felt that traditional rules didn’t apply to him – he didn’t have respect for authority. This was demonstrated by not having license plates on a Mercedes sports coupe.

Cancer

Job’s cancer was discovered in 2004 during a routine scan for kidney stones. In the beginning he tried natural remedies. It wasn’t until four years later in 2008 he moved on to conventional medicine. Jobs continued to have secret cancer therapy even though he was telling everyone he was cured.

Final Years

Steve focused more on the iPad and the iPhone during the last 2.5 years of his life. He also began to see the importance of spending time with his family. During one of his last interviews with Walter Steve reflected about death by saying, “Maybe it’s ‘cause I want to believe in an afterlife. That when you die, it doesn’t just all disappear. The wisdom you’ve accumulated. Somehow it lives on,” he said on tape. He paused and went on, “Yeah, but sometimes I think it’s just like an on-off switch. Click and youre’ gone. And that’s why I don’t like putting on-off switches on Apple devices.”

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